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7 Ways to Harness the Power of Dark Social

7-Ways-to-Harness-the-Power-of-Dark-Social-thumbnailA big part of marketing is understanding the channels and campaigns that have the highest return and creating informed tactics around them. That can be a challenge, though, when dark social comes into play.

If you’re worried about where to put your marketing dollars, understanding the power of dark social can be a step in being strategic in your budget spend.

Dark social is less sinister than it sounds—although for marketers, not having data can be a scary place. The phrase refers to web traffic from shared links with no tracking information, caused by sharing from private communications tools like texting and e-mail. Your analytics software can’t detect where these views and engagements came from, so it leaves a big question mark in your acquisition reporting.

So how can you still take advantage of these shares in a way that has a positive impact on your marketing strategy?

 

Why Use
Clearview Social?

We're a simple platform that helps your team share your content on their social media platforms, with easy prompts, email reminders and one-click activation.

Easy Set-Up

Upload a list of your users with their email addresses, and your team is ready to start sharing.

Algorithmic Auto-Scheduling

Schedule your posts using PeakTime™ and our A.I. will ensure each post goes live during the most strategic times of the day and week.

One-Click Sharing

Users receive an email or slack, and can schedule approved shares to LinkedIn, Facebook and Twitter in one-click.

Measured Results

Track your progress with our analytics tools. Learn who's seeing your content, how many people it's reaching, and the earned media value. You can even track referrals and campaigns!

 

The easiest way to increase your social media traffic.

Get A Free Demo