A quarter of corporate marketing expenses consisted of marketing technology last year, according to a recent survey by Gartner Marketing Practice. And yet, this major investment is underutilized. In the same survey, marketers reported only using 42% of their tech capabilities, down from 58% in 2020.
Why the underutilization of tech stacks among marketing professionals? Causes include:
Sometimes, though, the root cause can be even simpler: marketing teams not having the right tools in the first place. Are you equipped for success?
Download our guide "The Ultimate Tech Stack for Marketers" now!
We're a simple platform that helps your team share your content on their social media platforms, with easy prompts, email reminders and one-click activation.
Upload a list of your users with their email addresses, and your team is ready to start sharing.
Schedule your posts using PeakTime™ and our A.I. will ensure each post goes live during the most strategic times of the day and week.
Users receive an email or slack, and can schedule approved shares to LinkedIn, Facebook and Twitter in one-click.
Track your progress with our analytics tools. Learn who's seeing your content, how many people it's reaching, and the earned media value. You can even track referrals and campaigns!