The Value of Earned Media vs. Paid Media - How Much Should I Spend on Social Media Advertising?

The-Value-of-Earned-Media-vs.-Paid-Media-resource-library-thumbnail-320x400-1When you’re rolling out a marketing strategy, it’s easy to feel like a fish out of water. With so many different channels where you can share your company’s content, it can feel like you’re flopping around, not sure which direction to swim. What’s more, getting the most ROI for your marketing is essential to keep progress toward your business goals flowing in the right direction.

With changing algorithms, formats, and trends in social media marketing, how can you possibly know if you’re spending your resources the right way?

The solution: do a deep dive into your social media analytics. The only way to know if your efforts paid off is to study the data, assess areas that could use some tweaking, and create actionable changes. We suggest starting with two particular impact areas: paid media and earned media.


Why Use
Clearview Social?

We're a simple platform that helps your team share your content on their social media platforms, with easy prompts, email reminders and one-click activation.

Easy Set-Up

Upload a list of your users with their email addresses, and your team is ready to start sharing.

Algorithmic Auto-Scheduling

Schedule your posts using PeakTime™ and our A.I. will ensure each post goes live during the most strategic times of the day and week.

One-Click Sharing

Users receive an email or slack, and can schedule approved shares to LinkedIn, Facebook and Twitter in one-click.

Measured Results

Track your progress with our analytics tools. Learn who's seeing your content, how many people it's reaching, and the earned media value. You can even track referrals and campaigns!


The easiest way to increase your social media traffic.