When you need to market to professionals, there’s only one place to go: LinkedIn.
82% of B2B marketers have found their greatest success using LinkedIn as their main social media platform. This B2B marketing powerhouse offers a platform to establish your company as an industry expert and get in front of decision-makers.
But is your LinkedIn presence translating to results? What worked last year—or the year before that—might not hit the mark anymore.
With ever-changing strategies for how to use LinkedIn, it’s tough to know where to start. Let Clearview Social’s Adrian Dayton take out the guesswork for you.
Colin is the GM of Clearview Social and has been helping firms with digital marketing since 2008. Prior to Clearview he founded a CRM for solar installers called Wave Solar (acquired by SolarReviews), was SVP of Marketing for a fintech platform Mosaic, was COO of an adtech platform Unite (acquired by Operam), and founded digital marketing agency VisiSeek (acquired by AudienceX).
Adrian Dayton is the founder of Clearview Social, and an internationally recognized speaker on social media and business development. He has trained over 25,000 professionals in the US, UK, Canada and Australia on LinkedIn and successful social media use. Clearview Social makes it easy to get professionals sharing to social media, and is currently in use by over 60,000 professionals in firms worldwide including Skadden Arps, Simpson Thatcher, Hogan Lovells, Crowell and Moring, Drinker Biddle, Freed Maxick CPA's, BeachFleischman, Sheppard Mulllin, and Allen Matkins. The ClearView Social platform is also in use by Lawley Insurance and Assurance, top 100 insurance companies as well software, real estate, consulting and marketing firms. Adrian no longer a full time team member at Clearview Social, but he keeps himself busy as a full time at his new venture ScaletoSell, helping companies scale their businesses using the Entrepreneur Operating System "EOS."